As computers become ever more powerful, their ability to recreate reality, any reality, makes them ideal for conveying messages that were difficult, if not impossible in the past.
Uses of animation include entertainment, virtual reality, creation of alternate realities, technical demonstrations, corporate identity and broadcast applications. The process of animation begins with creating a hand-drawn storyboard that depicts the intended scene. From this blueprint, the animator designs a three dimensional setting or environment in which the animation will take place. This setting is populated with artificial characters, objects and lights.
Sometimes characters may need elaborate actions which must be captured from living models. Often, photographic elements must be imported and composited with the artificial elements to create a sandwiched effect that is indistinguishable from a real, photographic image. When setting, characters and motions are perfected, the sequence is rendered to a playback medium such as videotape or film for final application. Avekta is equipped in-house with several, state-of- the-art computer animation terminals, operated by leading artists.
As a beta test center for all major manufacturers and software developers, Avekta enjoys "first looks" at all new developments in the field and often incorporates them, at no additional cost, in current projects.

Case Studies

PBS: Avekta was commissioned to design the graphic theme for the Horatio Alger Awards Ceremony and television broadcast on PBS, hosted by anchorman, Dan Rather. The logo and segment ID`s appeared on the national broadcast, home video and live event in Washington, DC.
Mind, Body, Sports: Avekta created this logo opening and segment ID concept for a syndicated television series hosted by sports anchorman, Pat O`Brien.
Angel: Created by Avekta designer, Jack Ehrbar to test High Definition animation techniques, this short film will tour the art theater circuit as a sponsored entertainment.
Organon: This animation was designed to illustrate the cellular action of Antagon, a substance which promotes fertility in women. Avekta employed the product`s logo, designed for use in print by the client`s agency, as a molecular element to combine branding with education.